Core Viewpoint - The article emphasizes the importance of awards, collaboration with Fortune 500 companies, and creating blockbuster products as the three key strategies for success in the industrial design industry, referred to as the "three axes" of growth [12][18][20]. Group 1: Company Background - The company, LKK (洛可可), was founded by Jia Wei in 2004 and has since become the largest industrial design company in China, winning 79 Red Dot Awards and other prestigious international design awards [3][5]. - The company has collaborated with over 280 Fortune 500 companies, aiming to reach 500 collaborations in the future [17]. Group 2: Key Strategies for Success - The first standard for being recognized as a top design company is to win prestigious awards such as the Red Dot and iF awards, which are considered the Olympics of the design world [14][15]. - The second standard is to establish partnerships with Fortune 500 companies, which enhances credibility and opens doors for more significant projects [16]. - The third standard involves creating impactful products that contribute to social development and market disruption, leading to the creation of blockbuster products [18]. Group 3: Long-term Value Pursuit - The company emphasizes the importance of having a long-term vision and commitment to achieving its goals, which includes a focus on awards and collaborations [23][26]. - The journey to achieving long-term value is marked by persistence and dedication to the initial vision, which is crucial for success in any industry [26]. Group 4: Industry Trends - The article identifies three major global trends: the rise of individual users, a return to "truth, goodness, and beauty," and the digital lifestyle, which will shape future business landscapes [27]. - The future will require industries to innovate and reshape their categories to meet these evolving consumer expectations [28].
我租一个500块工位,撬动了一个亿级市场
创业家·2025-07-05 09:59