困在社交媒体里的旅游业，开始酝酿“反算法霸权”了

Core Viewpoint - The article discusses the negative impact of social media algorithms on the tourism industry, highlighting how these algorithms create a homogenized content environment that stifles creativity and diversity among content creators and destinations [2][10][12]. Group 1: Consumer Experience - Consumers feel trapped in an "information cocoon" due to algorithm-driven content recommendations, leading to a lack of diverse perspectives and a blurred understanding of their original interests [3][4]. - The frustration of consumers is evident as they struggle to escape the repetitive and similar content suggested by social media platforms [3][4]. Group 2: Content Creators - Content creators in the tourism sector express that their creative freedom is compromised by social media algorithms, which favor high-traffic content, resulting in a proliferation of similar ideas and a loss of originality [7][8]. - The rise of "internet celebrity check-in points" is attributed to algorithms that encourage repetitive content creation around specific popular topics, reducing the richness and diversity of tourism-related content [7][10]. Group 3: Destination Marketing - Tourism destinations are often forced to react to social media trends rather than proactively market themselves, leading to a situation where they feel pressured to conform to popular trends, even if they do not align with their brand [9][10]. - The negative consequences of algorithm-driven marketing are highlighted, as destinations may experience short-term traffic spikes but face long-term challenges, including managing crowds and negative local impacts [9][10]. Group 4: Industry Response - There is a growing movement within the tourism industry to resist the dominance of social media algorithms, with calls for a return to more authentic and user-driven content creation [11][12]. - The article notes a shift among consumers and creators towards platforms that prioritize human interaction and quality content over algorithmic recommendations, such as travel communities and forums [13][14]. Group 5: Business Implications - Travel businesses are beginning to recognize the adverse effects of algorithm-driven traffic, with reports of increased customer demands and price sensitivity from users attracted by social media [15][16]. - The emergence of "pseudo-tourism businesses" exploiting social media algorithms has led to conflicts within the industry, as these entities often prioritize profit over customer service and ethical practices [16][17]. Group 6: Future Outlook - The article suggests that the tourism industry is on the brink of a significant backlash against social media algorithm dominance, with the potential for a broader movement to reclaim control over content and marketing strategies [18][19].