Core Viewpoint - Honda has shifted its focus from electric SUVs to hybrid vehicles due to a slowdown in U.S. demand and a significant policy reversal regarding electric vehicle incentives [1][2]. Group 1: Honda's Strategy Shift - Honda has halted the development of its electric SUV, which was part of the ambitious Zero series planned for launch starting in 2026, with seven models expected by 2030 [2]. - The decision to stop the electric SUV development is influenced by a decrease in consumer demand and changes in the U.S. electric vehicle policy, particularly the elimination of a $7,500 tax credit for new electric vehicle purchases starting September 30 [2]. - The SUV segment, which accounts for 60% of new car sales in the U.S., faces higher manufacturing costs due to larger battery and chassis requirements, making it challenging to achieve expected sales volumes [2]. Group 2: Investment Adjustments - Honda has significantly reduced its electric vehicle investment from 10 trillion yen to 7 trillion yen before the fiscal year 2030 as part of its response to global demand slowdown [2]. - In contrast to halting electric SUV development, Honda plans to launch 13 hybrid models globally over the next four years, aiming for sales of 2.2 million units by the fiscal year 2030, which is 2.2 times the previously planned sales for 2025 [3]. Group 3: Industry Trends - Honda's pivot towards hybrid vehicles is part of a broader trend, with other automakers like Ford and Nissan also scaling back their electric vehicle development plans in response to market conditions [3].
本田将停止开发电动SUV