中金《秒懂研报》 | 聚焦新消费：如何看扫地机的过去和未来

Group 1 - The core viewpoint of the article highlights the evolution of robotic vacuum cleaners, emphasizing their increasing intelligence through embodied AI technology and the potential for future growth in the market [1][3][5] - The market for robotic vacuum cleaners is still at a relatively low household penetration rate compared to other mature home appliances, indicating significant growth potential [2][8] - The article discusses the transition of the robotic vacuum cleaner market from a focus on price to a quality-price ratio strategy, driven by technological advancements and consumer demand for better functionality [9][14][16] Group 2 - In the domestic market, the robotic vacuum cleaner industry is experiencing a strategic transformation, with retail sales expected to grow by 41% to 19.4 billion yuan in 2024, marking a shift from price-driven growth to quality-price competition [9][11] - The average retail price of robotic vacuum cleaners has increased by 7% from 2023, with notable differences in performance across various price segments, indicating a migration of consumer preferences towards both lower and higher price ranges [11][14] - The competitive landscape is intensifying, with leading brands focusing on product innovation, marketing, and supply chain efficiency to enhance their market positions [14][16] Group 3 - The global market for robotic vacuum cleaners is projected to reach 7.4 billion USD in 2024, with a year-on-year growth of 7%, showcasing significant regional differentiation [18][22] - Chinese brands are increasingly dominating the global market, particularly in Western Europe and Latin America, where they have captured substantial market shares, especially in the high-end segment [22][24] - The article notes that the overseas market for robotic vacuum cleaners is about 1.5 years behind the domestic market in terms of development, with ongoing price competition and a broadening of price ranges [26][27]