专题 | 重点城市住宅新规对产品的影响和效果

Group 1 - The core concept of "Good Housing" has been introduced by the government to meet the rising demand for high-quality living spaces, shifting the focus from mere availability to quality [2][3] - The "Good Housing" standard was officially implemented on May 1, 2025, marking a transition from policy advocacy to a binding national standard [3][4] - Various provinces and cities have introduced policies to optimize building design standards for new residential projects, enhancing the usable area and product quality [2][5] Group 2 - Major cities like Guangzhou, Shenzhen, and Beijing have implemented new regulations to support high-quality housing, with Guangzhou being the first to release its guidelines in November 2023 [5][6] - The new regulations have led to significant improvements in residential quality, with changes such as relaxed restrictions on balcony and window areas, encouraging the inclusion of sky gardens and duplex designs [8][9] - The sales performance of new regulation-compliant products has generally outperformed older products, indicating a positive market response [9][10] Group 3 - In Beijing, the new policies have particularly benefited small and medium-sized units, with the usable area rate exceeding 90% [10][11] - Guangzhou has seen over 70 new regulation-compliant products launched, primarily focusing on improved four-bedroom units [16][17] - In Shenzhen, while the new regulations have relaxed certain design restrictions, the advantages in sales performance are relatively limited compared to other cities [22][23] Group 4 - Chengdu has focused on innovative living scenarios with new four-bedroom units, showing significantly better sales than surrounding older products [28][33] - Nanjing has officially entered the "fourth-generation housing" era, with innovative designs like duplex living rooms becoming prominent [37] - Chongqing has gradually relaxed restrictions on fourth-generation housing, allowing for diverse product innovations [49][50] Group 5 - The new regulations have led to a trend of high utility rates in new products, with some achieving over 130% [18][46] - However, challenges have emerged, including potential regulatory tightening in response to the high gift area ratios of new products, which may affect the sales of older products [51][52] - The focus of housing upgrades is shifting from merely increasing usable area to enhancing living scenarios, technological integration, and service improvements [53]