中国足球最“穷”赞助商：我没有滔天的背景，借了5000块才过的年

Core Viewpoint - The article highlights the success story of a small barbecue shop in Changzhou, which gained significant attention and customer traffic after sponsoring a local sports event, showcasing the potential of grassroots businesses in a supportive economic environment [4][5][6]. Group 1: Business Success - The barbecue shop, "Dongha," gained visibility by sponsoring the Suzhou Super League, with a sponsorship cost of 100,000 RMB, which is considered a small investment compared to the exposure received [4][5][9]. - The shop's owner expressed that the sponsorship was not a calculated investment but a heartfelt gesture to support local sports, particularly for her niece who trains at a sports school [9][10]. - Following the sponsorship, the shop experienced a surge in customers, with previously sold-out items now running out much earlier in the evening, indicating a significant increase in demand [9][10]. Group 2: Community and Support - The article emphasizes the supportive environment in Changzhou, where local authorities and community members actively assist small businesses, such as providing help with crowd management during peak times [9][10][27]. - The owner shared experiences of positive interactions with local officials, highlighting a culture of understanding and cooperation that benefits grassroots entrepreneurs [27][28]. - The narrative includes various individuals from the community who contribute to the local economy, showcasing a diverse and hardworking population that supports each other [27][28][29]. Group 3: Personal Journey - The owner of the barbecue shop has a background in education and faced multiple entrepreneurial failures before finding success in the food industry, illustrating the resilience and adaptability of small business owners [20][22]. - The shop's journey from a small street stall to a recognized local business reflects the broader trend of grassroots economic growth in urban areas [25][26]. - The owner’s commitment to quality and community service, such as providing AEDs for safety and supporting local workers, demonstrates a holistic approach to business that prioritizes social responsibility [24][30].