消费第一城，走出“唯迪士尼”时代

Core Viewpoint - The article discusses the competitive landscape of theme parks in Shanghai, highlighting the recent opening of the first LEGO Resort in mainland China and the ongoing development of other theme parks, while also addressing the challenges faced by these attractions in terms of ticket sales and market dynamics [1][2][8]. Group 1: Theme Park Developments - Shanghai has recently opened its first LEGO Resort, with Shenzhen also progressing on its own LEGO park, and Beijing expressing interest in building one [1][2]. - The LEGO Resort's initial ticket sales were disappointing, with only about 1,000 tickets sold on the first day, contrasting sharply with the immediate sell-out of tickets for Shanghai Disneyland upon its opening [1][8]. - New projects are emerging in Shanghai, including the largest Peppa Pig outdoor theme park in Asia, set to open in 2027 with an investment exceeding 2.4 billion yuan [3]. Group 2: Market Dynamics and Challenges - The overall theme park industry in China is experiencing a downturn, with several parks reporting declines in revenue and attendance, including Shanghai Disneyland, which saw a 5% drop in international business metrics [9]. - The LEGO Resort's focus on a younger audience may limit its appeal compared to the broader demographic reach of Disneyland, leading to concerns about the viability of the park's economic model [8][9]. - The competitive nature of multiple theme parks in close proximity raises questions about market capacity and visitor distribution, suggesting that the success of one park may not necessarily benefit others [10]. Group 3: Strategic Positioning and Future Outlook - Shanghai is positioning itself as a "theme park city," with plans to enhance its theme park offerings as part of a broader strategy to boost tourism and economic development [6][10]. - The city aims to create a diverse theme park ecosystem rather than relying on a single brand like Disneyland, which could lead to a more sustainable tourism model [10][15]. - Experts believe that Shanghai's mixed urban functions and commercial vibrancy could eventually surpass established theme park cities like Los Angeles and Orlando in terms of cultural tourism [15].