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一周新消费NO.316|喜茶推出第三款藏地灵感新品;宾利Bentley推出首个野餐系列
新消费智库·2025-07-06 13:02

New Product Launches - M Stand launched a new series of products including Qing Mang Cane Sparkling Americano and Qing Mang Cane Sparkling Drink, along with a shoulder woven bag and lemon burger ice cream [4] - Heytea introduced its third product inspired by Tibetan culture, "Yak Milk Butter Tea," which combines rich yak milk with custom black buckwheat Tibetan tea [4] - Wufengxing collaborated with Snow Beer to launch "Snow Beer Flavor Ice Cream," featuring high-quality dairy and sweet and sour pineapple juice [5] - Miaokelando released a new product, "Qixuan Cheese Stick," with a cheese content of ≥ 51% and calcium > 30% of NRV per 100g [5] - Qiaqia announced the launch of "Ice Cool Watermelon Flavor Sunflower Seeds," containing 8% concentrated watermelon juice and 2.8% mint leaves [8] - Nike officially released the Air Jordan 40, designed for modern basketball, with nine color variations planned for the next year [8] Strategic Collaborations and Acquisitions - Lush announced a strategic partnership with Thailand's Charoen Pokphand Group, focusing on market expansion in Thailand and Southeast Asia [10] - L'Oreal acquired the American hair care brand Color Wow, enhancing its competitiveness in the high-end hair care market [12] - Anya Enya, a sanitary napkin brand, secured several million dollars in seed funding to support brand development and market expansion in China [12] Industry Events - New Zealand's Comvita appointed Karl Gradon as the new CEO, bringing extensive leadership experience in the global primary industry [9] - Pop Mart is accelerating its expansion in Southeast Asia through a partnership with the e-commerce platform Lazada [9] - New Hope opened a fresh milk store in Hefei, emphasizing "fresh only sold on the same day" [9] - Fanatics opened its first store in mainland China, focusing on collectible products rather than conventional sports merchandise [9] Investment Trends - Kenvue is considering selling multiple skin health and beauty brands, including Clean & Clear and Dr.Ci:Labo [12] - General Mills completed the sale of its U.S. yogurt business to Lactalis, involving several yogurt brands [12] - YTO Express established a wholly-owned subsidiary for drone technology in Shanghai with a registered capital of 1 million RMB [12] - Tonic Health, a UK nutrition supplement brand, completed a £2.8 million Series A funding round to enhance product development and retail channel expansion [17]