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加盟商管理顽疾难改,韵达股份业务量增速掉队

Core Viewpoint - Yunda Express has faced significant challenges in franchise management, leading to regulatory penalties and a decline in market position, as it lost its second-place ranking in the industry to YTO Express in 2023 [1][4]. Group 1: Franchise Management Issues - The National Postal Administration penalized Yunda Express for allowing fraudulent promotional materials to enter the delivery channel, resulting in fines for 58 franchise stores and the parent company [2][3]. - Yunda Express has acknowledged its shortcomings in managing franchisees and has initiated internal investigations and corrective measures to enhance compliance and training [2][3]. - The company operates a franchise model that has expanded rapidly but has also increased the complexity of compliance management across its extensive network of over 95,000 facilities [3]. Group 2: Revenue and Volume Decline - Yunda Express's revenue and business volume growth have lagged behind competitors, with its market position slipping to third place in 2023, losing significant volume to YTO Express and Shentong Express [4][5]. - The gap in business volume between Yunda Express and Shentong Express has narrowed significantly, from 4.66 billion pieces in 2022 to just 390 million pieces by May 2023 [4][5]. - In May 2025, Yunda Express reported a revenue of 4.415 billion yuan, a year-on-year increase of 6.75%, but its single-piece revenue fell by 5.42% to 1.92 yuan [5]. Group 3: Profitability Challenges - Yunda Express's first-quarter net profit for 2025 dropped by over 22% year-on-year, marking the first decline in five quarters, attributed to competitive pricing pressures in a seasonal downturn [6][7]. - Despite a revenue increase of 9.26% in Q1 2025, the company's cost control measures have not been effective, leading to a decrease in gross margin and overall profitability [7]. - The company has attempted various strategies to improve its competitive position, including optimizing franchisee profit-sharing and launching premium products, but these efforts have yet to yield significant advantages [7].