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恶毒女配,选择在郑州重生
36氪·2025-07-06 12:51

Core Viewpoint - The micro-short drama market is experiencing significant growth, with its market size expected to reach 50.5 billion yuan in 2024, surpassing the total annual box office revenue [3][4]. Group 1: Market Growth and Trends - The micro-short drama app "Red Fruit" has achieved 173 million monthly active users, with a year-on-year growth rate of 220.3% [4]. - Major platforms like iQIYI and Youku are launching dedicated micro-short drama initiatives to capture market share, indicating a competitive landscape [4]. - Zhengzhou has emerged as a key production hub for micro-short dramas, surpassing Hengdian in production volume and becoming the second-largest center in the country [4][17]. Group 2: Economic Factors and Opportunities - The cost of hiring actors in Zhengzhou is more favorable compared to Beijing, with daily wages for supporting roles ranging from 1,000 to 1,500 yuan, and leads earning over 3,000 yuan [16][20]. - The labor-intensive nature of the film industry aligns well with Zhengzhou's abundant young workforce, making it an attractive location for short drama production [19]. Group 3: Cultural and Creative Aspects - Zhengzhou's rise in the micro-short drama sector is supported by a strong base of web literature creators, with Henan ranking second in the number of web authors in China [22]. - The content of micro-short dramas often reflects popular web literature themes, appealing to audience preferences for quick and engaging narratives [22]. Group 4: Industry Challenges and Competition - The shift from paid to free micro-short dramas has altered the audience demographic, with younger viewers seeking higher production quality and more nuanced storytelling [26]. - As the industry evolves, Zhengzhou faces increasing competition from other cities like Chongqing and Changsha, which are also making strides in short drama production [30][31].