汽车商业评论·2025-07-06 13:45Core Viewpoint - The article discusses the recent targeted subsidies for Huawei's vehicles in various regions of China, highlighting the strategic marketing and promotional efforts by the company to boost sales and consumer interest in its electric vehicles [2][8]. Group 1: Subsidy Initiatives - On June 30, 2025, the Henan Provincial Automobile Industry Association announced a cash subsidy of 3,000 yuan for each of the first 2,000 electric vehicles sold, totaling 6 million yuan, with a purchase window from July 1 to July 31 [3]. - The subsidy is specifically for electric vehicles priced at 200,000 yuan or above, equipped with the HarmonyOS and Huawei's Tuling platform, and registered in Henan Province [4]. - Similar initiatives have been observed in Hunan Province, where a 3,000 yuan subsidy is offered for certain models of HarmonyOS vehicles, with a total funding of 4.5 million yuan [9][10]. Group 2: Marketing Strategy - The targeted subsidies are seen as a clever marketing strategy by Huawei, allowing consumers to receive cash incentives while simultaneously driving sales for the company and stimulating local economies [18]. - The article notes that this approach contrasts with traditional subsidy models, which typically do not favor specific brands [8]. - Various regions across China, including cities like Yueyang and Tianjin, have also introduced similar subsidy policies for HarmonyOS vehicles, with amounts varying from 3,000 to 5,000 yuan [12][13]. Group 3: Competitive Landscape - The article highlights the competitive response from other automotive brands following the launch of Xiaomi's Yu7, which achieved over 200,000 pre-orders in just three minutes, prompting a flurry of promotional activities from competitors [24][29]. - Companies like BYD and Chery have adjusted their pricing strategies and promotional offers in response to the competitive pressure, indicating a shift towards more aggressive marketing tactics in the industry [31][36]. - The article suggests that the current market dynamics reflect a broader trend of price competition among electric vehicle manufacturers, despite regulatory efforts to curb excessive price wars [39].