车fans·2025-07-07 00:29Group 1: Order Situation - New orders per store: 35 to 40 units [1] - Store visit rate: 60% to 70% [1] - Increase in store visits: 50% [1] - Notable factors include early arrival of display and test drive vehicles, pricing exceeding expectations, and a significant concentration of orders in first- and second-tier cities, with lead generation reaching historical highs [1] - Introduction of G7 is essential during store visits, with weekend test drives experiencing a surge, positively impacting P7+ and G6 sales [1] Group 2: Customer Profile - Primary customer age range: 25 to 35 years [2] - Male proportion: 70% to 80% [2] - Trade-in and replacement purchase ratio: 60% to 70% [2] - Main customer demographic consists of young couples, with a higher male representation, focusing on the manufacturer's advertised computing power and configuration [2] Group 3: Configuration Choices - Popular colors: New Moon Silver and Star Day Gray [3] - Interior colors: Cosmic Gray and Secret Blue [3] - 50% of customers opt for a 2-year interest-free financing option [3] - Strong customer perception of AR-HUD effects, requiring robust experiential feedback, with chassis quality exceeding expectations; new color options received positive feedback, particularly among family users who prefer darker interiors [3] Group 4: Competitor Comparison - Among 10 customers, 3 compared with Tesla Model Y, 3 with Xiaomi YU7, 2 with Zeekr 7X, and 2 with Li Auto L6 [5] - 5 customers chose the 702 Ultra version priced at 225,800 [5] - 3 customers selected the 702 Max version priced at 205,800 [5] - 2 customers opted for the 602 Max version priced at 195,800 [5] - Notable concerns include younger customers favoring YU7, with a significant price gap post-launch leading to reduced comparison ratios; customers express concerns over Xiaomi's delivery timelines while exhibiting strong observation tendencies [6] - Comparison with Model Y is closely related to the proximity of Tesla stores, with customers prioritizing intelligent driving features and valuing the configuration and space offered by Xiaopeng [6]