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Core Viewpoint - The article discusses the rising trend of cosmetic surgery among young people in China, particularly focusing on the motivations and psychological impacts behind their decisions to undergo procedures like double eyelid surgery. It highlights how social media influences perceptions of beauty and self-worth, leading to increased demand for cosmetic enhancements among the younger generation [7][50][54]. Group 1: Market Overview - The Chinese medical beauty market is projected to reach a scale of 350 to 400 billion yuan by 2025, with Generation Z (born after 1995) contributing 62% of the consumption share, averaging an annual expenditure of 28,000 yuan, significantly higher than the "post-80s" generation [7][9]. - The demand for medical beauty services is rapidly increasing, leading to the emergence of companies like Huaxi Biological, Aimeike, and Haohai Biological, which are referred to as the "three swordsmen of medical beauty" due to their high profit margins and market presence [9][29]. Group 2: Changing Attitudes Towards Cosmetic Surgery - There is a noticeable shift in attitudes towards cosmetic surgery, with younger individuals increasingly seeking "light medical beauty" options rather than invasive surgeries. This trend reflects a desire for natural-looking enhancements rather than dramatic changes [27][29]. - The acceptance of cosmetic procedures has evolved, with many young people now viewing them as routine, akin to dental corrections, and not requiring justification for their choices [49][54]. Group 3: Psychological Factors - The article emphasizes that many young individuals experience a form of psychological anxiety regarding their appearance, often exacerbated by social media portrayals of beauty standards. This anxiety can lead to a desire for cosmetic procedures as a means of self-improvement [50][53]. - The narrative illustrates that for some individuals, cosmetic surgery serves as a way to alleviate long-standing self-criticism and to embrace their current selves, rather than a complete transformation [54].