美团和淘宝闪购的一次正面较量，复盘周末外卖补贴战

Core Viewpoint - The article discusses the intense subsidy war in the food delivery industry, particularly between Meituan and Taobao Flash Sale, highlighting the strategies and outcomes of their promotional campaigns [2][4][8]. Group 1: Subsidy Strategies - Meituan launched a series of aggressive subsidies, including 0 yuan and 1 yuan purchases, leading to a record of 120 million orders in a single day, with over 100 million being food delivery orders [2][4]. - Taobao Flash Sale and Ele.me responded with their own subsidies, achieving over 80 million orders, although they did not meet their internal expectations [6][8]. - Both platforms set ambitious week-over-week growth targets for their internal teams and service providers, aiming for 15% to 20% increases in order volume [2][6]. Group 2: Market Impact - The subsidy competition resulted in a significant increase in order volumes, with Meituan and Taobao Flash Sale both reaching new peak order numbers [6][8]. - The article notes that the competition has led to a surge in stock prices for several tea brands, with increases of over 5% for companies like Mixue Group and 11% for Cha Baidao [8][9]. - Industry analysts suggest that while the subsidies drive immediate order growth, the long-term effects on user retention and market penetration remain uncertain [9]. Group 3: Challenges for Small Businesses - Smaller businesses face higher costs during the subsidy wars, as they often have to absorb a significant portion of the discounts offered by platforms [9]. - The article indicates that while the overall order volume has increased, the profitability for smaller merchants is questionable, as they struggle to cover the costs associated with the subsidies [9].