上海乐高乐园，黄牛都不愿炒

Core Viewpoint - The summer theme park competition in China is intensifying, with multiple new parks opening and existing ones upgrading to capture the "happy economy" market [2][4][14]. Group 1: New Openings and Upgrades - The Shanghai LEGO Land Resort officially opened on July 5, 2025, marking it as the largest LEGO park globally and the first in China [5][6]. - At least eight theme parks have opened or undergone significant upgrades in China from June to August 2025, surpassing previous years' openings [15]. - Other notable openings include the Guangzhou Star World South Lake Park and the Qingdao Oriental Eden, which had been in development for ten years [15][16]. Group 2: Visitor Experience and Ticket Pricing - The peak ticket price for the Shanghai LEGO park is set at 549 yuan, with children's tickets ranging from 255 to 479 yuan [9]. - On its opening day, the park experienced manageable wait times, with most attractions requiring only 5-10 minutes of waiting, despite initial concerns about long queues [7][10]. - The park's ticket sales did not see significant scalping activity, contrasting with the opening of Shanghai Disneyland in 2016, which faced rampant ticket price inflation [9][10]. Group 3: Market Trends and Economic Impact - The surge in theme park openings is attributed to the resumption of construction after pandemic-related delays, with many projects taking 3 to 5 years to complete [17]. - The summer season is considered a "golden period" for theme parks, as it attracts high visitor numbers and spending potential, prompting parks to open during this time [17]. - The opening of new parks is expected to significantly boost local economies, with the Shanghai LEGO park's surrounding hotel bookings increasing by 3.5 times compared to the previous year [18][19]. Group 4: Industry Performance and Visitor Trends - The overall visitor numbers for theme parks in China have rebounded in 2025, with a 70% increase in bookings compared to the previous year [22]. - Local parks are gaining popularity, with some, like the Changzhou China Dinosaur Park, seeing a surge in interest, while major international parks also experience increased visitor numbers [22]. - Despite the recovery, consumer spending remains cautious, with limited growth in secondary spending observed [22].