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车主喊话雷军:别直播了,给我们一个解释吧
XIAOMIXIAOMI(HK:01810) 商业洞察·2025-07-08 09:11

Core Viewpoint - The article discusses the challenges faced by Xiaomi YU7 car owners regarding order delays and configuration changes, highlighting the dissatisfaction among customers and the competitive response from other automotive brands [3][10][20]. Group 1: Customer Experience and Reactions - Many Xiaomi YU7 car owners are contemplating whether to change their vehicle configurations due to long delivery times, with some expressing a willingness to switch to other brands if delays persist [3][4][9]. - During a live stream on July 2, Xiaomi's CEO Lei Jun announced a limited-time configuration change option, but many customers felt their concerns about delivery times and system issues were not adequately addressed [20][21][22]. - A significant number of car owners reported issues with the ordering system, including delays and incorrect information, leading to frustration and a sense of being misled [31][32][36]. Group 2: Competitive Landscape - Other automotive brands, such as Avita, NIO, and Zeekr, are actively targeting discontented Xiaomi customers by offering incentives like deposit reimbursements and discounts to attract them [14][15][16]. - The competitive pressure on Xiaomi is evident, as rival companies are adjusting their pricing strategies and marketing tactics in response to Xiaomi's initial success in securing a large number of orders [16][18]. Group 3: Marketing and Public Perception - Lei Jun's marketing strategies have been criticized by some industry insiders, who suggest that the high order numbers may not reflect actual demand due to potential delivery delays [18][19]. - Despite the criticism, Xiaomi maintains that its capabilities and metrics are strong, asserting that the company is not solely relying on marketing to drive sales [18][19].