一斤2元，荔枝跌成白菜价

Core Viewpoint - The significant drop in lychee prices this summer, with prices as low as 1.98 yuan per jin, is attributed to a surge in production and the simultaneous market entry of various lychee varieties, leading to oversupply and price declines [3][4][6]. Price Trends - In June, lychee prices in Guangdong dropped dramatically, with prices falling from 6 yuan to 1.98 yuan per jin within a week, reflecting a continuous downward trend [5][6]. - Consumers across China have reported experiencing unprecedented low prices for lychees, with some regions seeing prices drop by 30% to 50% compared to previous years [12][16]. Production Factors - The total national lychee production is expected to reach 3.6504 million tons this year, an increase of 111.26% compared to 2024, due to favorable weather conditions [13][14]. - The overlapping harvest periods of various lychee varieties, particularly in Guangdong and Guangxi, have exacerbated the supply-demand imbalance, leading to lower prices [14][15]. Consumer Behavior - The low prices have led to increased consumer interest in trying different lychee varieties, with many expressing preferences for specific types like "Guiwei" [10][11]. - The popularity of lychee-related products has surged, with tea brands launching new lychee-flavored drinks to capitalize on the low procurement costs [11]. Industry Challenges - Many lychee growers are facing financial difficulties, with some choosing not to harvest their fruit due to low prices, reflecting the industry's vulnerability [20][21]. - The logistics and preservation of lychees remain significant challenges, as the fruit is highly perishable and requires careful handling to maintain quality [16][21]. Solutions and Innovations - Efforts are being made to improve the lychee supply chain, including the development of early and late-maturing varieties to extend the selling period and reduce market saturation [24]. - Companies are adopting direct sourcing and innovative logistics solutions to enhance freshness and reduce costs, aiming to connect growers directly with consumers [24].