汽车商业评论·2025-07-08 15:44Core Viewpoint - The article discusses the frequent personnel changes in the Chinese automotive industry as of June 2025, highlighting the need for organizational restructuring to adapt to rapid industry changes and competitive pressures [2][4]. Foreign Enterprises - Volkswagen and BMW have made significant personnel changes in their Chinese operations, with Robert Cisek appointed as the new CEO of Volkswagen's passenger car brand in China, effective July 1, 2025 [8][11]. - Cisek has a strong background in production strategy and has previously managed operations in South Africa, ensuring stability during crises like the pandemic and chip shortages [9][12]. - Birgit Böhm-Wannenwetsch will take over as President and CEO of BMW Brilliance from Franz Decker on August 1, 2025, bringing extensive experience from her previous roles in the automotive sector [16][19]. State-owned Enterprises - Chen Cui has been appointed as the General Manager of the MG brand, marking a significant leadership change as part of SAIC Group's push to accelerate its passenger vehicle business reform [22][24]. - North China Industries Group has appointed Liu Xuguang and Sun Jing as vice presidents, with Liu having a strong background in market strategy and Sun having successfully improved employee management efficiency [25][30][32]. - Dongfeng Motor Finance has seen leadership changes with Ding Guoxiang becoming the Party Secretary and Chairman, while Li Hua takes over as General Manager [34][35]. Private Enterprises - Lars Bialkowski has been appointed as the head of BYD's operations in Germany, focusing on expanding the company's presence in the European market [38][41]. - GWM has appointed Lü Wenbin as the General Manager of the Ora brand, which is facing challenges in market performance and aims to revitalize its sales strategy [42][46]. - Zhou Xing has joined Lynk & Co as the Executive Vice President, bringing a wealth of experience in automotive marketing and brand development [47][50]. New Forces - Li Auto has restructured its organization by merging its R&D and sales groups into a new "Smart Vehicle Group," aimed at enhancing collaboration across the value chain [51][53]. - Hu Chengchen, a key figure in NIO's technology planning, has left the company, while Chen Guang has joined Xiaomi Auto as the head of perception for assisted driving [56][61].