极端高温吓跑全国多少游客？

Core Viewpoint - The article discusses the impact of extreme summer heat on travel preferences in China, highlighting a shift towards seeking cooler destinations as a new necessity for travelers [22][40][67]. Group 1: Changing Travel Preferences - The extreme heat has led to a significant change in travel destination preferences, with a notable increase in interest for cooler locations such as Jilin and Northeast China [24][25]. - Data from Fliggy indicates that hotel bookings in Jilin for the summer have increased by 35% year-on-year, with car rentals up by 96% and ticket bookings up by 122% [24]. - Popular destinations have shifted from traditional summer spots like Sanya and Xiamen to places like Changbai Mountain and Yanji, emphasizing the need for cooler climates [25][28]. Group 2: Economic Implications - The surge in demand for cooler destinations has resulted in a dramatic increase in accommodation prices, with some places in Xinjiang seeing prices rise to 3,054 yuan per night [32]. - The article notes that the psychological need for comfort in extreme heat has led to irrational spending, with families willing to pay significantly more for cooler accommodations [40][41]. - The tourism industry is adapting to this new demand, with businesses adjusting their marketing strategies to emphasize cooler temperatures as a key selling point [64]. Group 3: Industry Adaptations - The extreme heat has prompted a rise in night tourism, with many museums and attractions extending their hours to accommodate visitors seeking cooler experiences [55][58]. - Indoor attractions, such as theme parks and science museums, have become popular as refuges from the heat, with operators focusing on providing a comfortable environment for guests [61][62]. - The article suggests that the tourism industry may need to rethink vacation policies to better accommodate families during peak heat periods, potentially leading to a more balanced distribution of travel throughout the year [65][67].