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36氪·2025-07-09 10:00

Core Viewpoint - OnlyFans, under the leadership of Leo Radvinsky, has transformed the adult industry and is now being considered for acquisition at a valuation of $8 billion, despite its controversial nature and operational challenges [2][3][12]. Company Overview - OnlyFans was initially a standard adult website allowing fans to subscribe to their favorite stars, but it has evolved into a leading platform with significant user engagement and revenue growth [7][12]. - The platform has accumulated 300 million users and 4 million creator accounts, with a projected revenue of $1.3 billion for the fiscal year 2024, reflecting a 20% increase from the previous year [12]. Financial Performance - Since Radvinsky's acquisition in 2020, OnlyFans' revenue surged over fourfold, reaching $308 million in user payments [7]. - Radvinsky, as the sole shareholder, has earned approximately $1.3 billion in dividends from 2019 to March 2024 [8]. Market Dynamics - The adult content industry is facing increasing scrutiny and regulatory challenges, which have affected OnlyFans' operations and partnerships with financial institutions [14][15]. - Despite these challenges, the platform has successfully attracted interest from multiple potential buyers, including a consortium led by The Forest Road, which has previously attempted to invest in OnlyFans [11][12]. Strategic Decisions - Radvinsky's strategy includes a generous revenue-sharing model, where 80% of subscription fees are distributed to creators, fostering a strong creator community [8]. - The platform has attempted to diversify its content offerings to mitigate its adult content image, but these efforts have faced backlash from creators [15][16]. Industry Impact - OnlyFans has been credited with reshaping the adult industry by providing a safe and stable income for creators, as noted by industry experts [9]. - The platform's success has prompted discussions about the valuation of similar tech and content platforms, suggesting that its $8 billion asking price may undervalue its potential [12].