Core Viewpoint - The recruitment of college graduates as waitstaff by the Hunan cuisine brand "Fei Dazhu Spicy Fried Pork" reflects a significant shift in the labor market, where supply exceeds demand, leading to a buyer's market for employers [4][9][42] Group 1: Recruitment Trends - The job posting for waitstaff at Fei Dazhu offers a monthly salary of 5,000-6,000 RMB and specifies a preference for candidates with a bachelor's degree or higher [2][4] - The restaurant has successfully employed several college graduates, indicating a belief in the potential for upward mobility within the company, with opportunities for promotion to managerial positions within one to two years [4][12] - Other sectors, such as housekeeping and security, are also beginning to recruit college graduates, suggesting a broader trend of higher education individuals entering traditionally lower-skilled jobs [5][35] Group 2: Labor Market Dynamics - The number of college graduates in China is projected to reach 12.22 million by 2025, with an expected employment rate of only 55% for 2024 graduates, indicating increasing competition for available jobs [9][10] - The recruitment strategy of Fei Dazhu is seen as a response to the dual challenges of degree devaluation and employment difficulties, providing a new perspective on these issues [7][20] - The service industry is increasingly attracting high-educated talent, as evidenced by similar recruitment practices at other companies like Haidilao, which also seeks high-caliber candidates for service roles [6][35] Group 3: Industry Growth - The Hunan cuisine market has experienced rapid growth, with the industry size expanding from 36 billion RMB in 2006 to over 600 billion RMB in 2024, indicating a robust demand for Hunan cuisine [27][28] - Fei Dazhu has established over 170 locations nationwide, showcasing its rapid expansion and popularity in the restaurant sector [4][22] - The average monthly income for college graduates in eastern China is reported to be 6,861 RMB, suggesting that the salary offered by Fei Dazhu is competitive compared to other job opportunities available to graduates [12]
本科以下,不配在湘菜馆端盘子?
盐财经·2025-07-09 10:01