Core Viewpoint - The article discusses the impact of extreme heat on travel preferences in China, highlighting a shift towards seeking cooler destinations as a new necessity for summer travel [16][35]. Group 1: Changing Travel Preferences - The summer of 2023 has seen a significant increase in interest for cooler travel destinations, with places like Jilin Province experiencing a 35% increase in hotel bookings, 96% in car rentals, and 122% in ticket sales compared to the previous year [17]. - Popular destinations have shifted from traditional hot spots like Sanya and Xiamen to cooler areas such as Changbai Mountain and Yanji, indicating a change in consumer behavior driven by the need for comfort [18][19]. - The demand for cooler climates has led to a surge in prices for accommodations in these regions, with some places seeing prices rise to 3,054 yuan per night [22]. Group 2: Industry Response - The hospitality industry is adapting to the extreme heat by promoting night tourism, with many museums and attractions extending their hours to accommodate visitors seeking cooler experiences [40]. - Indoor attractions, such as theme parks and bookstores, have become popular as refuges from the heat, with businesses focusing on providing a comfortable environment for guests [43]. - Marketing strategies have shifted from emphasizing crowded attractions to highlighting cool temperatures, with slogans like "Refreshing Jilin: 22°C in summer" becoming common [44]. Group 3: Long-term Considerations - The article suggests that extreme weather patterns may become the new normal, prompting a reevaluation of vacation policies to allow for more flexible travel options throughout the year [45][47]. - The need for families to travel during peak summer months, despite the heat, raises questions about the feasibility of staggered vacation schedules to alleviate pressure on the tourism industry [46].
极端高温吓跑全国多少游客?
虎嗅APP·2025-07-09 13:21