Core Viewpoint - The article discusses the challenges and transformations in the job market, particularly focusing on the rise of live-streaming job recruitment methods amidst a record number of graduates entering the workforce in 2025, with 12.22 million graduates expected [3][4]. Group 1: Job Market Dynamics - The job market is facing a significant imbalance with a high number of job seekers and limited opportunities, leading to a phenomenon termed "slow employment" [3]. - Live-streaming recruitment has emerged as a new method for job seekers to find opportunities, leveraging the popularity of short video platforms [4][12]. Group 2: Risks in Live-Streaming Recruitment - There are concerns regarding misleading job postings and hidden fees associated with job offers, which can be likened to "cyber pie-in-the-sky" schemes [5][10]. - Job seekers have reported experiences of being asked to pay upfront fees for job placements, raising red flags about the legitimacy of such offers [9]. Group 3: Industry Adaptation - The live-streaming job recruitment industry is rapidly evolving, with many companies integrating it into their talent acquisition strategies. The Ministry of Human Resources and Social Security plans to include "live-streaming recruitment specialists" in the national occupational classification [12]. - Major platforms like Kuaishou and Douyin are becoming central to live-streaming recruitment, with significant user engagement and participation [14]. Group 4: Future Outlook - The live-streaming job market is projected to expand further, with an expected annual compound growth rate of 15% over the next decade, indicating a shift towards more streamlined and efficient recruitment processes [14][15]. - The industry is moving from a phase of rapid growth to one of regulatory compliance, emphasizing the need for better risk management practices [15].
1222万毕业生,涌入直播间抢工作
虎嗅APP·2025-07-09 23:58