Mercado：拉美“阿里”慢功夫的千亿市值路

Core Viewpoint - Mercado Libre (Meli) is the largest and most successful internet company in Latin America, comparable to Alibaba in China and Sea in Southeast Asia, with significant e-commerce and fintech operations [1][4]. Group 1: Company Overview - Meli operates two main business segments: e-commerce and financial payments, having established a comprehensive business ecosystem [5][10]. - The e-commerce segment includes commissions, logistics, platform payments, and advertising, while the fintech segment encompasses online/offline payments, digital wallets, and consumer finance [6][7][8]. - Meli's financial services have evolved to become a significant revenue contributor, with credit services generating approximately 78% of the payment segment's revenue by Q1 2025 [9][10]. Group 2: Historical Performance - Meli's revenue growth was modest from 2009 to 2018, with annual growth rates between 20% and 40%, but accelerated significantly post-2019 due to the pandemic [12][14]. - The company's GMV (Gross Merchandise Volume) CAGR increased from 20.3% (2016-2019) to 35% (2019-2022), driven by the shift to online shopping during the pandemic [14][15]. Group 3: Market Environment - The Latin American e-commerce market is still developing, with a projected market size of approximately $175 billion by 2024, significantly smaller than mature markets like the US and China [18][20]. - Brazil and Mexico account for about 80% of the region's e-commerce market, with Brazil alone representing 44% [20][23]. - The growth rate of the Latin American e-commerce sector has historically been slow, with pre-pandemic growth rates between 13% and 19% [25][27]. Group 4: Competitive Position - Meli holds a dominant market share of approximately 26% in the Latin American e-commerce market, significantly ahead of its closest competitor, Amazon, which has a 5% share [35][38]. - In Brazil, Meli's market share is about 34%, while in Mexico, it is around 22%, indicating strong but not absolute dominance [39][64]. - The competitive landscape includes Shopee and Magazine Luiza, with Shopee rapidly gaining market share through aggressive pricing and marketing strategies [40][58]. Group 5: Logistics and Fulfillment - Meli has developed a robust logistics network, with over 90% of its orders fulfilled through its own logistics capabilities, enhancing delivery speed and reliability [74][80]. - The company has transitioned from third-party logistics to self-managed logistics, achieving significant improvements in delivery times, with over 50% of orders delivered within one or two days [77][80]. Group 6: Future Outlook - Despite Meli's current market leadership, competition is intensifying from Shopee and new entrants like Temu and TikTok Shop, which may challenge Meli's market position in the future [58][84]. - The overall market for e-commerce in Latin America presents opportunities for growth, but companies must leverage their competitive advantages to capture market share effectively [33][83].