GREE(SZ:000651) 新华网财经·2025-07-11 07:04Core Viewpoint - The air conditioning market in China is experiencing a significant surge in sales due to high temperatures and promotional discounts, marking the peak sales season from June to September [1][3][7]. Group 1: Sales Trends - The demand for air conditioners has increased dramatically, particularly among three customer segments: those without air conditioning, customers replacing old units, and new homeowners [4][9]. - Sales of new first-level energy-efficient air conditioners have risen by 82% year-on-year since late June, with air conditioning cleaning orders increasing by 188% [8]. - In Beijing, air conditioning sales have grown by 114% in physical stores, with major brands like Midea, Gree, and Haier being the most favored by consumers [9]. Group 2: Pricing and Promotions - Current air conditioning prices are at their lowest for the year, with promotional offers including government subsidies and trade-in discounts making units available for as low as 1,699 yuan [5][6]. - Gree's "Wind Does Not Blow People" series saw a 240% increase in sales during the recent 618 shopping festival, reflecting strong consumer interest in energy-efficient models [11]. Group 3: Consumer Preferences - Consumers are increasingly prioritizing energy efficiency and health features in their air conditioning purchases, with Gree's "AI Energy King" model gaining popularity for its comfort and energy-saving capabilities [12]. - The demand for air conditioning is not limited to China; rising temperatures in Europe have also boosted sales, with Gree products being offered in 48 countries across Europe [13].