XIAOMI(HK:01810) 21世纪经济报道·2025-07-11 09:32Core Viewpoint - The promotion of Wang Xiaoyan to Senior Vice President at Xiaomi is linked to the company's strong performance in the smartphone market, particularly in the second quarter of 2025, where Xiaomi achieved a market share of 16.63% in new device activations, leading the Chinese smartphone market [1][3]. Group 1: Management Changes - Wang Xiaoyan has been promoted to Senior Vice President, ranking sixth in Xiaomi's management team, which includes notable figures such as founder Lei Jun and other co-founders [1]. - Wang Xiaoyan's career includes significant roles at ZTE and as a sales executive at Tianyu Langtong before founding the Xiaojiao mobile brand and joining Xiaomi in 2019 [2]. Group 2: Market Performance - In the second quarter of 2025, Xiaomi led the Chinese smartphone market with 11.42 million new device activations, reflecting a year-on-year growth of 7.39% [3]. - The competition remains tight, with only a difference of 379,700 units between Xiaomi and the fifth-ranked Apple, indicating potential threats from other smartphone manufacturers [4]. - Xiaomi's success in the 2000-3500 price range is attributed to the launch of five new models in the first half of 2025, which capitalized on government subsidies and promotional events [4]. Group 3: Controversies - In January, Wang Xiaoyan faced controversy over alleged comments regarding employee performance and incentives, which were later clarified as a case of identity impersonation [5].