Group 1 - The launch of the Li Auto i8 is set for July 17, with a nationwide exhibition starting on July 18, indicating a strategic push into the electric SUV market [1] - The demand for three-row, six-seat vehicles is linked to the two-child policy in China, as families with two children require larger vehicles [1] - The "three generations under one roof" travel rate also drives the need for spacious vehicles, as families often travel together [2] Group 2 - There is a significant overlap between Li Auto's customer base and users of luxury brands like BBA, with over 50% of Li Auto buyers previously owning luxury vehicles in the 350,000 to 400,000 RMB price range [2] - The recognition of the Li Auto i8's capabilities, combining SUV off-road performance, MPV comfort, and sedan driving experience, is expected to attract consumers [3] - The Li Auto ONE and L8 models have successfully introduced the concept of spacious three-row SUVs to many households, and the i8 represents the latest innovation in this segment [3]
李想分享对i8的市场分析