艾瑞咨询·2025-07-11 09:09Core Insights - The mobile banking app market in China is entering a mature stage, characterized by refined operations and competition among existing players [2][4] - The integration of AI technology is accelerating the transformation of the banking industry, with potential productivity gains of up to $340 billion globally [7] - The user base of mobile banking apps in China has surpassed 700 million, with a peak of 713 million expected between 2023 and 2025 [4] Group 1: Market Overview - The mobile banking app has become a key platform for commercial banks to expand service boundaries and enhance user experience amid the digital transformation [1] - The market is transitioning from early channel migration to a new phase characterized by intelligence, scenario-based services, and inclusivity [1][2] - The overall traffic of mobile banking apps is expected to remain stable from 2023 to 2025, with fluctuations around a peak user base [4] Group 2: User Engagement and Activity - The active user base of mobile banking apps in China has exceeded 700 million, driven by increased demand for contactless financial services during the COVID-19 pandemic [4] - The average monthly active users (MAU) for major banks show significant disparities, with Agricultural Bank leading at over 230 million MAU, followed by Industrial and Commercial Bank and China Construction Bank [12][16] - The MAU for various banks has shown mixed trends, with some banks experiencing growth while others face declines [12][19] Group 3: AI Integration in Banking Apps - AI technology is being deeply integrated into banking apps, focusing on intelligent interaction, risk control, and precision marketing [9][10] - The use of AI in banking apps enhances user experience through conversational services and improves operational efficiency [11] - Real-time transaction monitoring and multi-modal identity verification are key components of AI-driven security measures in mobile banking [10] Group 4: Performance of Major Banks - Agricultural Bank of China leads the MAU rankings with 23.7 million, showing a growth rate of 3.3% [13][16] - Other major banks like ICBC and CCB have MAUs exceeding 10 million but have experienced slight declines [13][16] - Among joint-stock commercial banks, China Merchants Bank leads with 6.9 million MAU, although it has seen a decrease of 3.5% [20][21] Group 5: Regional and Smaller Banks - City commercial banks have shown varied performance, with Jiangsu Bank leading at 373,400 MAU, reflecting a growth of 5.2% [27][29] - Rural commercial banks and credit cooperatives have also entered the top rankings, with several achieving significant growth rates [33][34] - The performance of private banks remains mixed, with WeBank and MyBank showing lower MAUs and significant declines [28]