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Core Viewpoint - The article discusses the growing trend of health-oriented dining, particularly in the bakery and beverage sectors, with various companies, including educational giants, entering this market to capitalize on the health-conscious consumer base [2][13][17]. Group 1: Company Initiatives - The educational giant Fenbi has opened a new tea beverage store named "Jian Kang Xing Tea" in Chengdu, focusing on health concepts with an average customer price of around 16 yuan [4]. - Fenbi previously launched two oatmeal bakery stores in Jinan, emphasizing fresh and healthy products, and aims to position itself as a cost-effective player in the health product market [5][6]. - The "Jian Kang Xing" brand includes a mobile app and mini-program for nutritional analysis and courses, indicating a tech-driven approach to health dining [6]. Group 2: Product Offerings - "Jian Kang Xing Tea" features seven product series with over 30 SKUs, including health-focused tea drinks priced between 15 to 30 yuan, with some premium products using medicinal ingredients [7][8]. - The oatmeal bakery products are priced similarly to other health-focused brands, suggesting a lack of differentiation in the market [11]. Group 3: Market Trends - The health dining trend is gaining momentum, with significant online engagement, as evidenced by 1.59 billion views on the health tea topic on Xiaohongshu [15]. - Major companies from the pharmaceutical and health sectors are entering the health dining space, indicating a broader market shift towards health-oriented consumption [14][16]. - The overall health industry in China is projected to reach a total revenue of 9 trillion yuan by 2024, reflecting a significant growth trajectory [16].