今年荔枝跌成白菜价

Core Viewpoint - The article discusses the significant drop in lychee prices this summer, attributed to a surge in production and the simultaneous harvest of various lychee varieties, leading to a situation where some growers prefer to let their fruit rot on the trees rather than incur harvesting costs [3][13][19]. Price Trends - Lychee prices have plummeted to as low as 1.98 yuan per kilogram, with reports of prices dropping from 6 yuan to 2.98 yuan within days [5][6]. - In Guangdong, which accounts for over 50% of national lychee production, prices have seen a dramatic decrease, with some varieties like 桂味 (Guiwei) dropping from 25-26 yuan to 3-4 yuan per kilogram [14][20]. Production Factors - The national lychee production is expected to reach 3.65 million tons this year, a 111.26% increase compared to 2024, due to favorable weather conditions [13][14]. - The simultaneous ripening of lychee varieties across different regions has exacerbated the oversupply situation, leading to lower prices [13][14]. Consumer Behavior - The low prices have led to increased consumer interest and engagement, with discussions on social media about the best varieties and how to consume or store lychees [9][10]. - Consumers are exploring various culinary uses for lychees, such as in dishes like lychee ribs and lychee sweet and sour pork [10]. Industry Challenges - The lychee industry faces challenges related to logistics and preservation, as the fruit is highly perishable and requires careful handling to maintain quality [15][20]. - Growers often struggle to sell their produce at profitable prices due to limited market access and high logistics costs, which can sometimes exceed the price of the fruit itself [20][21]. Market Response - New tea beverage brands have capitalized on the low prices by launching lychee-flavored products, which have seen strong sales [11][12]. - Efforts are being made within the industry to optimize supply chains and improve the marketing of lychee products to enhance visibility and sales [21].