疯狂星期六，今天0元喝奶茶

Core Viewpoint - The competition in the food delivery market is intensifying, with platforms increasingly using "0 yuan purchase" promotions to stimulate user orders, moving beyond traditional large discount coupons [1][4]. Group 1: Expansion of "0 Yuan Purchase" - The range of "0 yuan purchase" promotions is expanding, with multiple platforms offering free delivery and pickup vouchers, particularly for popular brands like Luckin Coffee and Mi Xue Bing Cheng [4][10]. - On July 12, various food delivery platforms upgraded their subsidy activities, prominently featuring "0 yuan delivery" on their apps [4]. Group 2: Impact on Delivery Operations - The surge in orders due to "0 yuan purchase" promotions has led to significant delays in delivery times, with some tea shops reporting order numbers reaching into the thousands [9][13]. - Employees at tea shops are experiencing increased workloads, with many working over 15 hours a day to manage the influx of orders [15][16]. Group 3: Effects on Independent Stores - Independent coffee shops are facing a dramatic decline in foot traffic as consumers prefer the lower prices offered through delivery platforms, making it difficult for them to compete [17]. - The price sensitivity among consumers has shifted, with many unwilling to pay higher prices at independent stores after becoming accustomed to the low prices on delivery platforms [17].