Core Viewpoint - The article discusses the significant impact of Jay Chou's entry into Douyin on the stock market, particularly focusing on the stock performance of the company "Giant Star Legend" which is closely associated with him [7][11][13]. Group 1: Stock Market Impact - On July 9, 2023, Jay Chou's announcement of joining Douyin led to a dramatic increase in the stock price of Giant Star Legend, which saw a peak increase of over 160% during the trading day, closing at 12.440 HKD per share, a rise of 94.38% [11][14]. - The market capitalization of Giant Star Legend increased by approximately 5 billion HKD due to this surge [11]. - The influence of Jay Chou's Douyin account extended beyond Giant Star Legend, positively affecting the stock prices of several A-share companies, including Zhihong Home and Fengshang Culture, which also experienced significant gains [16][18]. Group 2: Company Overview - Giant Star Legend, listed on July 13, 2023, is primarily engaged in IP operation and new retail, with a significant portion of its revenue historically linked to Jay Chou [13][24]. - In 2019, nearly 90% of Giant Star Legend's revenue was related to Jay Chou, which has since decreased to around 60% as the company expanded its partnerships with other celebrities [24]. - The company has a long-term IP authorization agreement with Jay Chou, ensuring continued collaboration for at least 10 years [24]. Group 3: Product Development and Revenue - Giant Star Legend launched "Modong Coffee" in 2019, which became a leading product in the bulletproof beverage market, generating 333 million CNY in revenue within its first year [25][28]. - The company reported a 35.75% year-on-year increase in annual revenue, reaching 584 million CNY, with a net profit of 56.05 million CNY, marking a 62.40% increase [28]. - Plans for 2024 include the introduction of new product lines related to the "Zhou Tongxue" IP, as well as expanding retail presence through themed stores and pop-up shops [30][31][32].
周杰伦上抖音，巨星传奇市值暴增50亿