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东风柳汽出口创历史同期最好成绩!这一市场暴增54%
第一商用车网·2025-07-12 14:15

Core Viewpoint - Dongfeng Liuzhou Automobile's overseas electric vehicle brand FORTHING has achieved significant market presence in the Middle East, ranking among the top five in its segment with monthly sales exceeding 150 units [1][3]. Group 1: Export Performance - In the first half of the year, Dongfeng Liuzhou exported 26,616 vehicles, marking a year-on-year increase of 21.8%, the best performance for the same period in the company's history [3]. - The Middle East, Africa, and ASEAN markets have shown remarkable sales results, with cross-border e-commerce platforms playing a crucial role in expanding the overseas market for passenger vehicles [3]. Group 2: Strategic Partnerships - A Middle Eastern dealer established cooperation with Dongfeng Liuzhou in 2021, believing in the mainstream potential of Chinese electric vehicles [4]. - The dealer has increased promotional efforts, including live test drives and collaboration with local universities to train technicians in electric vehicle maintenance, positively impacting the local market [4]. Group 3: Market Expansion Efforts - Dongfeng Liuzhou is accelerating its internationalization strategy, having formed a special task force in March to explore the Central and South American markets, focusing on brand building, product training, and after-sales service upgrades [5]. - In Vietnam, Dongfeng Liuzhou's commercial vehicles have participated in various infrastructure and logistics projects, achieving a sales increase of 54% in the first half of the year, with 4,634 units sold [5]. Group 4: Future Plans - The company plans to continue expanding its overseas market presence, increasing investment in automotive certifications abroad, and advancing the construction of overseas bases to broaden the reach of Chinese automobiles [6].