日心说-2025年中国AI类App流量分析报告

Core Insights - The report reveals the growth logic of AI application traffic, user retention strategies, and technological competitive barriers, providing empirical evidence for companies to formulate technology R&D, user operations, and market expansion strategies [1]. Group 1: Technology and Market Dynamics - The rapid increase in user devices for DeepSeek from 18.859 million in January to over 100 million in March indicates that technological capability remains the core competitive advantage in the AI sector [2]. - The monthly usage of DeepSeek surged from 300 million times in January to 2.28 billion times in March, showcasing the potential for market share shifts with each technological leap [3]. - The absence of a visible technological ceiling suggests ongoing opportunities for breakthroughs, but also implies inherent risks in R&D processes due to market uncertainties [3]. Group 2: User Engagement and Retention - Deep users, defined as those using AI apps for 10 days or more in a month, account for nearly 30% of total users, indicating that all companies benefit from the heightened interest in the AI market [8]. - The ability to attract and retain core loyal users is critical, as evidenced by the proportion of deep AI users favoring specific apps, which reflects user preference and market positioning [11]. - A lower percentage of unstable user groups indicates stronger customer operation capabilities, as these users are less likely to be loyal and may switch based on market trends [13]. Group 3: Market Trends and New User Acquisition - The current AI boom has led to growth across various applications, emphasizing the importance of user retention strategies post-acquisition [15]. - The contribution of breakthrough apps like DeepSeek to the overall AI industry development is significant, highlighting the impact of successful technology on user engagement [19]. - The ability of a new app to attract users can disrupt competitors' commercial efforts, as seen with DeepSeek's strong user acquisition post-technical breakthrough [22].