羽绒服一哥，也要卖了

Core Viewpoint - Canada Goose Holdings Inc. is considering selling part or all of its shares held by Bain Capital, which has attracted interest from private equity firms amid declining sales and stock prices [1][2][11]. Company History - Canada Goose was founded in 1957 in Toronto and initially focused on functional cold-weather gear before transforming into a global luxury brand with the help of Bain Capital, which acquired the company in 2013 [1][4][6]. - The brand gained significant recognition through product placements in films and sponsorships of major film festivals, leading to sales exceeding $100 million by 2013 [5][6]. Market Performance - The company experienced rapid growth after its IPO in 2017, reaching a peak market value of over $7.8 billion, but has since faced declining sales growth, with projected sales growth dropping to 1.1% by fiscal year 2025 [11][12]. - Canada Goose's stock market value has decreased significantly, from $7.8 billion to approximately $1.36 billion, resulting in a loss of over $6.4 billion [11][12]. Challenges in China - The Chinese market, once a stronghold for Canada Goose, has seen declining performance due to negative publicity and increased competition from domestic brands like Bosideng and other high-end foreign brands [11][12]. - The company has faced operational challenges in China, including multiple changes in leadership and a decline in consumer sentiment [12]. Potential Sale and Market Trends - Bain Capital is reportedly working with financial advisors to explore the sale of its shares, which may be seen as an opportune exit point to lock in returns [12]. - The current market environment has seen increased activity in consumer brand mergers and acquisitions, with private equity firms showing interest in acquiring distressed assets, particularly in the luxury and essential goods sectors [14][16].