虎嗅APP·2025-07-13 09:18Core Viewpoint - The article discusses the resurgence of intense competition in the food delivery market in China, likening it to a war driven by necessity rather than creativity, with major players like Meituan, Alibaba, and JD.com vying for control over the instant delivery infrastructure [6][33]. Group 1: Historical Context - The food delivery market in China has evolved significantly over the past decade, with initial competition focused on user acquisition and scale through heavy subsidies [4][5]. - In 2020, the focus shifted from growth to profitability, with new technologies like Web 3 and AI gaining attention, leading to a more cautious investment environment [5][6]. Group 2: Recent Developments - On July 5, 2025, a significant spike in order volume occurred, with Meituan reporting over 120 million instant retail orders and Alibaba's Taobao Flash Sale exceeding 80 million orders in a single day, resulting in estimated losses exceeding 1 billion yuan for both companies [6][7][21]. - The competition has intensified as companies aim to control the instant delivery infrastructure, moving beyond just food delivery to encompass a wider range of products [16][18]. Group 3: Strategic Shifts - The competition has shifted from merely capturing the food delivery market to controlling the entire instant delivery network, which is seen as a more valuable prize [18][19]. - JD.com initiated the latest round of competition as a strategic move to regain market share and drive traffic to its core e-commerce business, while Alibaba's response was driven by the need to consolidate its fragmented strategy [21][22]. Group 4: Market Dynamics - The current competitive landscape is characterized by a sense of urgency and fear among major players, as they face stagnating growth and the threat of being surpassed by rivals [23][33]. - The article highlights a shift in consumer perception, where the ongoing subsidy wars are viewed as routine business maneuvers rather than innovative market developments [28][29]. Group 5: Implications for Stakeholders - The intense competition has led to operational chaos for merchants and delivery riders, who experience both overwhelming demand and increased earnings during peak periods [29][30]. - The article suggests that the ongoing battles in the food delivery sector are indicative of a broader trend towards market consolidation and the establishment of a dominant player in local life services [33][34].