巨头，力推！

Core Viewpoint - The article discusses how major internet fund sales institutions in China, such as Ant Fund and Tiantian Fund, are focusing on index-enhanced funds as a new business opportunity in response to regulatory calls for increasing the scale of equity funds [1][2]. Group 1: Market Trends - Ant Fund and Tiantian Fund have both launched dedicated sections for index-enhanced funds, indicating a strategic shift towards these products [2][5]. - Index-enhanced funds are seen as a tool for investors, combining both Beta and Alpha returns, but their growth has been slow, requiring time for users to develop a habit of allocation [2][4]. Group 2: Product Features - Index-enhanced funds track specific indices closely while allowing for some deviation to pursue excess returns [4]. - The strategy for index-enhanced funds includes stock selection, quantitative enhancement, position control, sector rotation, derivatives investment, and IPO participation, which can help investors achieve Alpha returns on top of Beta returns [9]. Group 3: Sales Strategy - The push for index-enhanced funds is a response to the cooling sales of actively managed equity funds, which have faced redemption pressures due to poor performance [9]. - The recent regulatory framework encourages fund sales institutions to enhance their equity fund holdings, making index-enhanced funds a key focus area for increasing revenue [10][11]. Group 4: Challenges and Opportunities - Despite the potential, index-enhanced funds remain a niche product within the public fund system, and it will take time for investors to form allocation habits [14]. - The success of these products depends on their ability to deliver stable excess returns and the effectiveness of sales platforms in providing operational support and traffic [14].