羽绒服一哥，也要卖了

Core Viewpoint - Canada Goose Holdings Inc. is facing declining sales and stock prices, prompting its major shareholder, Bain Capital, to consider selling its stake in the company [4][5][20]. Company History - Canada Goose was founded in 1957 in Toronto and initially focused on functional cold-weather gear before transforming into a global luxury brand with the help of Bain Capital, which acquired the company in 2013 [4][11]. - The brand gained popularity through strategic marketing, including product placements in films and sponsorships of major film festivals, leading to significant sales growth [9][11]. Recent Performance - Sales growth has significantly slowed, with revenue growth rates of 21.54%, 10.84%, and 9.6% for fiscal years 2022, 2023, and 2024, respectively, and a projected drop to 1.1% for fiscal year 2025 [16]. - The company's market capitalization has decreased from a peak of $7.8 billion to $1.36 billion, resulting in a loss of over $6.4 billion [17]. Market Challenges - Canada Goose's performance in the Chinese market has deteriorated due to negative publicity and increased competition from local brands like Bosideng and other foreign luxury brands [18][19]. - The brand's appeal among middle-class consumers has waned, leading to a significant drop in sales [16][19]. Shareholder Actions - Bain Capital, which holds 60.5% of Canada Goose's voting shares, is exploring options to sell part or all of its stake, marking a potential exit point after a period of significant growth [21][20]. - There is interest from private equity firms in acquiring Canada Goose, reflecting broader trends in the consumer market where luxury and essential goods are seen as more resilient investments [22][25].