羽绒服一哥，也要卖了

Core Viewpoint - Canada Goose Holdings Inc. is considering selling part or all of its shares held by Bain Capital, which has attracted interest from private equity firms amid declining sales and stock prices [3][9][11]. Company History - Canada Goose was founded in 1957 in Toronto and initially focused on functional cold-weather gear before transforming into a global luxury brand with the help of Bain Capital, which acquired the company in 2013 [6][7]. - The brand gained significant recognition through product placements in films and sponsorships of major film festivals, leading to sales exceeding $100 million by 2013 [6][7]. Recent Performance - Sales growth has significantly slowed, with revenue growth rates of 21.54%, 10.84%, and 9.6% for fiscal years 2022, 2023, and 2024, respectively, and a projected drop to 1.1% for fiscal year 2025 [9]. - The company's market value has plummeted from a peak of $7.8 billion to $1.36 billion, resulting in a loss of over $6.4 billion [9]. Market Challenges - Canada Goose has faced challenges in the Chinese market, including penalties for false advertising and a decline in brand perception due to negative publicity [10]. - Increased competition from domestic brands like Bosideng and other luxury brands has further pressured Canada Goose's market position [10]. Management Changes - The company has undergone multiple leadership changes in its China operations, indicating a sense of urgency to address declining performance [10]. Potential Sale - Bain Capital, which holds 60.5% of Canada Goose's voting shares, is reportedly exploring the sale of its stake, viewing this as an opportune exit point to realize returns [11]. Industry Trends - The current market environment, characterized by high inflation and interest rates, has led to increased interest in luxury and essential goods, prompting a surge in mergers and acquisitions in the consumer sector [13][16]. - Potential buyers for Canada Goose may include Chinese investment firms, reflecting a broader trend of acquiring international brands' operations in China [16].