雷峰网·2025-07-14 10:55Core Viewpoint - The article discusses the launch of the Lada L90 by NIO's sub-brand, highlighting its significance as a crucial product for the brand's future and its competitive pricing strategy in the electric vehicle market [2][4][11]. Group 1: Product Overview - The Lada L90 is a large three-row pure electric SUV with a length exceeding 5 meters and a wheelbase over 3 meters, priced at a standard pre-sale of 279,900 yuan, or 193,900 yuan with a battery rental option [2][3]. - Compared to competitors like the Li Auto L9 and Aito M9, which are priced above 400,000 yuan, the Lada L90 aims to offer exceptional value for families [3][4]. Group 2: Technical Specifications - The Lada L90 features a spacious front trunk with a capacity of 240 liters, emphasizing the "6 people, 10 boxes" concept, and incorporates advanced technology such as a 900V architecture and a third-generation thermal management system [6][7]. - The vehicle is equipped with a single motor version producing 340 kW with a 0-100 km/h acceleration in 5.9 seconds, and a dual motor version with a total power of 440 kW achieving 0-100 km/h in 4.7 seconds, along with a range of 605 km for the single motor and 570 km for the dual motor [7][8]. Group 3: Market Strategy and Challenges - NIO's CEO, Li Bin, views the Lada L90 as a critical product to meet the brand's delivery goals, with a target of 25,000 units per month, which is significantly higher than the current monthly delivery of around 6,400 units [11][12]. - The company is focusing on cost control and efficiency, with Li Bin emphasizing the importance of balancing price and quality, and the need for technological advancements to reduce costs while maintaining competitiveness [9][10][14].