“窝囊旅游”收割了多少中国年轻人？

Core Viewpoint - The article discusses the emergence of "soft" adventure tourism experiences, such as "lazy" rafting and "gentle" bungee jumping, which cater to a broader audience seeking relaxation and social media shareability rather than extreme thrills [1][8][18]. Group 1: New Tourism Trends - The "lazy" rafting experience in Shandong's Linyi allows participants to float on calm waters, emphasizing relaxation over adrenaline [1][4]. - Similar "soft" adventure projects are being developed in other regions, such as Guangxi and Zhejiang, focusing on safety and comfort [4][6]. - The introduction of "gentle" bungee jumping has led to a significant increase in visitor numbers, with some locations seeing a five to six-fold increase in summer traffic [7][18]. Group 2: Changing Consumer Preferences - The majority of tourists prefer safe, simple, and visually appealing experiences over traditional adrenaline-pumping activities [9][10]. - Social media platforms like Douyin and Xiaohongshu have transformed tourism marketing, encouraging quick decision-making based on visually appealing content [12][18]. - The concept of "soft" adventure tourism reflects a shift in consumer behavior, where relaxation and social sharing take precedence over physical challenges [21][22]. Group 3: Market Segmentation - The tourism industry is increasingly segmenting its offerings to cater to both thrill-seekers and those looking for leisurely experiences, creating distinct products for each group [18][19]. - This segmentation allows for a more tailored approach to tourism, accommodating diverse consumer preferences and maximizing revenue potential [18][20]. - The ability to provide varied experiences within the same location enhances visitor satisfaction and encourages repeat visits [18][22].