上海打造“文化磁场”，内容创作者近悦远来

Core Viewpoint - Shanghai is emerging as a vibrant hub for content creators, driven by a combination of strong cultural foundations, supportive policies, and a thriving ecosystem that fosters creativity and collaboration [2][7][10]. Group 1: Content Ecosystem - The BilibiliWorld 2025 event attracted 400,000 visitors from over 20 countries, showcasing Shanghai's cultural magnetism [1]. - Bilibili and Xiaohongshu are pivotal platforms in Shanghai's content ecosystem, with over 30% of Bilibili's top creators based in the city and Xiaohongshu boasting over 350 million monthly active users [2]. - The city is home to a diverse range of content creators, including those who have transitioned to digital nomadism, highlighting Shanghai's appeal as a creative base [2][4]. Group 2: Policy Support - Shanghai's government has implemented a comprehensive policy framework to support content creators, including financial incentives and talent subsidies [8][9]. - The "优享计划" (Preferred Plan) offers substantial housing subsidies for top creators, with amounts reaching up to 2 million yuan for strategic talents [9]. - The policies aim to alleviate the high costs and long profit cycles associated with content creation, thereby attracting more creators and MCN institutions to the city [8][9]. Group 3: Economic Impact - Events like BilibiliWorld significantly boost local consumption, with related sectors such as transportation, accommodation, and dining experiencing notable increases in demand [11]. - The "上海百联ZX" venue reported a 31% year-on-year sales increase during the event, reflecting the economic benefits of cultural gatherings [11]. - The influx of young visitors during such events contributes to a vibrant local economy, enhancing Shanghai's status as a cultural and creative hub [11].