CMSK(SZ:001979) 21世纪经济报道·2025-07-14 15:48Core Viewpoint - The recent land auction in Shenzhen's Qianhai Guiwan area resulted in a record high premium of 86.1%, with the winning bid of 21.55 billion yuan for a small residential plot, indicating strong competition and optimism among developers in the region [1][2][3]. Group 1: Land Auction Details - The plot has a building area of 25,600 square meters and was sold at a floor price of approximately 84,000 yuan per square meter, surpassing previous records in Shenzhen [1]. - The auction attracted 12 competitors, including major developers like China Railway, Poly Real Estate, and China Overseas [1]. - The land is expected to be developed into a low-density residential community, differing from the typical dual-limit policies in the area, allowing for flexible pricing strategies for developers [1][3]. Group 2: Market Analysis - The overall land market in Shenzhen has shown a mixed performance, with a 40.9% decrease in transaction area but an 11.8% increase in transaction value in the first half of 2025 compared to the previous year [4]. - Despite a lack of large land supply, smaller plots are still attracting competitive bids, indicating a cautious optimism among developers [5][6]. - The current residential market in Shenzhen is characterized by low supply and inventory levels, with new housing supply down 28.6% year-on-year in the first half of 2025 [8]. Group 3: Sales Performance - In June 2025, the number of new residential sales in Shenzhen increased by 3.6% month-on-month, with a notable rise in existing home sales, reflecting changing buyer preferences [9]. - The market is currently in a cooling phase, with a predicted consolidation period following the release of pent-up demand from previous policy incentives [9].