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上海推出支持互联网优质内容创作“沪九条”
BILIBILIBILIBILI(US:BILI) 财联社·2025-07-15 00:38

Core Viewpoint - The article discusses the "Shanghai Nine Measures" aimed at supporting high-quality internet content creation, emphasizing its importance for the city's economic and social development and the establishment of a favorable industry ecosystem [1][5]. Group 1: Support Measures - The measures include the establishment of influential content creation clusters in Huangpu and Yangpu districts, with annual rewards of up to 10 million yuan for outstanding public service platforms and incubators [1][5]. - The initiative encourages the optimization of the city's industrial layout and the creation of brand activities such as global creator conferences and innovation competitions [1][5][6]. Group 2: Financial and Resource Support - A special fund will be established to address funding issues for creators and small enterprises, with banks offering loans at a reduced interest rate of up to 50% of the market rate [2][6]. - Shared facilities and one-stop services will be provided in the clusters to lower startup costs for creators [2][7]. Group 3: Talent Development and Protection - The measures include a fast track for protecting the legal rights of content creators, with rewards of up to 100,000 yuan for impactful content that tells Shanghai's story [2][6]. - There will be efforts to improve the career development pathways for content creators, including skills evaluation and integration into talent plans and awards [3][12][22]. Group 4: International Outreach and Collaboration - The initiative encourages creators to expand their content internationally and provides support for foreign creators, including streamlined visa services [2][8]. - Collaboration between state-owned enterprises, mainstream media, and creators is promoted to enhance resource sharing [2][8]. Group 5: Implementation and Future Work - The measures aim to create a comprehensive ecosystem for internet content creation, addressing immediate challenges while also focusing on long-term development [12][24]. - Future work will involve enhancing policy awareness and ensuring effective implementation to maximize benefits for creators and related enterprises [24].