CMSK(SZ:001979) 财联社·2025-07-15 00:57Core Viewpoint - The recent land auction in Shenzhen has set a new record for residential land prices, with a floor price of 84,180 yuan per square meter, marking it as the new price king in the city [1][2]. Group 1: Land Auction Details - The land parcel located in the Qianhai Shenzhen-Hong Kong Cooperation Zone attracted intense competition from 12 major real estate companies, ultimately being won by China Merchants Shekou for a total price of 2.155 billion yuan [1]. - The auction saw a total of 158 rounds of bidding, with a premium rate of 86.1% over the starting price of 1.158 billion yuan [1][2]. - The land has a total construction area of 25,600 square meters and does not have requirements for affordable housing or restrictions on maximum selling prices [1]. Group 2: Market Analysis - Analysts attribute the high bidding to the scarcity of residential land in the area, as there has been no land supply for four years, and the small size and low total price of the parcel align with developers' performance-oriented strategies [2][3]. - The flexible conditions of the land transfer, including the "land transfer equals certificate transfer" model, require construction to start within one year and completion within four years, making it attractive for developers [2][3]. Group 3: Future Market Outlook - The land is expected to be developed into low-density, high-end residential products, catering to the demand for premium housing in Shenzhen, which remains strong despite a lag in incentive policies compared to cities like Shanghai and Hangzhou [3]. - The overall real estate market in Shenzhen has shown stability, with a slight increase in new residential sales in June and significant year-on-year growth in transactions for the first half of 2025 [3][4]. - Upcoming land auctions are planned, with three more residential plots set to be released, indicating a steady supply in the market [4].