LAO BAI GAN JIU(SH:600559) 新浪财经·2025-07-15 01:04Core Viewpoint - The company is facing significant challenges, including declining revenue growth, high-level executive turnover, and increased competition in its home market of Hebei, leading to a potential crisis in its business strategy and market position [2][4][9]. Revenue Performance - In 2024, the company reported a revenue of 53.28 billion, with a year-on-year growth of only 1.91%, a stark contrast to the double-digit growth rates of previous years [4][5]. - The first quarter of 2025 showed a revenue of 11.68 billion, with a year-on-year growth of just 3.36%, indicating a continued trend of stagnation [5]. - The company's products priced below 100 yuan experienced a significant decline, with revenue dropping by 15.65% [5][14]. Executive Changes and Market Sentiment - The company has seen a wave of executive departures, including the long-serving chairman, which is closely linked to the declining performance [4]. - There has been a notable trend of share reductions among major shareholders, with four of the top ten shareholders reducing their stakes, further eroding investor confidence [7][8]. Competitive Landscape - The company is facing increasing competition from local brands in Hebei, with competitors like Congtai and Shanzhuang gaining market share, each with a scale of 2-3 billion [9]. - National brands such as Moutai and Luzhou Laojiao dominate the high-end market, leaving little room for the company's premium products [9][10]. Strategic Challenges - The company's attempts to pivot towards high-end products have not yielded significant results, as evidenced by low sales figures for its premium offerings [10]. - The overall market trend indicates a shift towards more affordable products, with brands like Fenjiu and Hongxing gaining traction in the sub-100 yuan segment [13][14].