大牌餐饮出手，重做一遍10元外卖

Core Viewpoint - The article discusses the rapid growth of Meituan's low-cost delivery service "Pin Hao Fan," which has surpassed 35 million orders, highlighting its impact on the overall food delivery market and the strategies employed by various brands to adapt to this new model [2][4][19]. Group 1: Growth and Performance - Meituan's total instant retail order volume exceeded 150 million, with "Pin Hao Fan" contributing significantly to this growth by offering affordable meal options priced between 10 to 15 yuan [2][4]. - The peak order volume for "Pin Hao Fan" reached 8 million in Q2 2024, indicating strong consumer demand for budget-friendly meals [2][4]. - Over 5,000 restaurant brands have joined "Pin Hao Fan," including popular chains like KFC and McDonald's, which are in discussions to participate [2][4][19]. Group 2: Business Model and Strategy - "Pin Hao Fan" operates on a "one-price" model, focusing on high-volume sales of popular items, which allows for lower prices through economies of scale [3][4][19]. - Brands like Nan Cheng Xiang and Mi Xue Bing Cheng have reported significant increases in order volumes through "Pin Hao Fan," with some items accounting for up to 13% of their total delivery orders [5][7][19]. - The service has attracted a new customer base, particularly younger consumers, by offering popular items at lower prices without compromising on quality [8][19]. Group 3: Quality Assurance and Cost Management - The article emphasizes that "Pin Hao Fan" maintains the same quality standards as regular delivery services, with all products sourced from the same restaurants [11][16]. - The model reduces operational costs by streamlining the order and delivery process, allowing for concentrated deliveries and lower logistics expenses [13][15][16]. - Meituan has implemented strict food safety standards and regular inspections to ensure the quality of the meals offered through "Pin Hao Fan" [17][19]. Group 4: Profitability and Market Position - Many small businesses have found "Pin Hao Fan" to be a profitable channel, with some reporting stable profits of around 30% due to fixed pricing and no commission fees [19][24]. - The service is seen as a complementary channel for larger brands, while smaller restaurants are increasingly relying on it for significant order volumes [19][23]. - The article concludes that "Pin Hao Fan" represents a successful experiment in the food delivery sector, with potential for further growth as it continues to attract both consumers and restaurant partners [17][19].