新希望、锅圈、劲霸男装、芭薇，8月齐聚上海消费大课

Core Viewpoint - The article emphasizes the importance of learning from Japan's consumer market strategies during economic downturns, highlighting the need for innovation and efficiency in the face of challenges in the Chinese consumer market. Group 1: Event Overview - The event will take place from August 7 to August 9 in Shanghai, featuring renowned experts from Japan and successful entrepreneurs from over 100 consumer companies [1][11]. - The course aims to provide a deep dive into the methodologies of Japanese consumer giants, focusing on efficiency revolution, demand reconstruction, and capital breakthroughs [5][24]. Group 2: Japanese Market Insights - Japan's experience during economic downturns shows that brands can thrive; for instance, Sally's store count increased by 23%, and profits rose by 105.8% during challenging times [24][27]. - The article notes that 68% of new consumer brands in China are facing growth bottlenecks, with financing in the consumer sector returning to 2016 levels [26][24]. Group 3: Course Content - The course will cover three main areas: efficiency revolution, demand reconstruction, and capital breakthroughs, with insights from industry leaders [27][29]. - Specific methodologies include a "three-cut method" for cost reduction without compromising quality and a focus on creating emotional value in products to stimulate demand in a low-desire society [29][32]. Group 4: Target Audience - The event is particularly aimed at founders and CEOs of consumer enterprises looking to break through growth ceilings and optimize cost structures [36].