理想TOP2·2025-07-15 14:25Core Viewpoint - The article discusses the marketing and sales operations of Li Auto, particularly focusing on the upcoming launch of the Li i8 model and the challenges faced in its marketing strategy [1]. Group 1: Marketing Strategy - The marketing strategy for the Li i8 is perceived as less organized compared to previous launches, which may impact sales positively if improved [1]. - The sales operations are currently divided into five major regions, with inconsistencies in branding and communication across these regions [1]. - The eastern region is noted to have the highest operational efficiency among the five regions [1]. Group 2: Sales Operations - The sales forecast for the Li i8 is estimated to be between 6,000 to 10,000 units, with actual sales potentially falling outside this range [1]. - A new sales operations leader is expected to improve the marketing organization within one to three months after officially taking over [1]. - As of July 18, 2025, the Li i8 will be available for viewing in 96 locations across 56 cities in 25 provinces, including major retail centers [2][3][4][8]. Group 3: Retail Locations - A comprehensive list of retail centers where the Li i8 will be showcased includes major cities such as Beijing, Shanghai, and Guangzhou, among others [2][4][8]. - Specific locations for the i8's launch events and exhibitions are detailed, indicating a strategic approach to maximize visibility and customer engagement [8][10][11].