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Core Viewpoint - The article discusses the competitive landscape of AI models, particularly focusing on DeepSeek and its challenges in maintaining user engagement and market position against emerging competitors like Kimi and others in the "AI Six Dragons" group. Group 1: DeepSeek's Performance and Challenges - DeepSeek experienced a significant decline in monthly active users, dropping from a peak of 169 million in January to a decrease of 5.1% by May [1][2]. - The download ranking of DeepSeek has plummeted, moving from the top of the App Store charts to outside the top 30 [2]. - The user engagement rate for DeepSeek has fallen from 7.5% at the beginning of the year to 3% by the end of May, with a 29% decrease in website traffic [2][3]. Group 2: Competition and Market Dynamics - Competitors like Kimi and others are rapidly releasing new models, with Kimi K2 achieving significant performance benchmarks and offering competitive pricing [1][8]. - The pricing strategy of Kimi K2 aligns closely with DeepSeek's API pricing, making it a direct competitor in terms of cost [8]. - Other players in the market are also emphasizing lower costs and better performance, which is eroding DeepSeek's previously established reputation for cost-effectiveness [7][8]. Group 3: Technological and Strategic Implications - DeepSeek's reliance on the H20 chip has been impacted by export restrictions, which has hindered its ability to scale and innovate [3][4]. - The lack of major updates to DeepSeek's models has led to a perception of stagnation, while competitors are rapidly iterating and improving their offerings [6][12]. - The article highlights the importance of multi-modal capabilities, which DeepSeek currently lacks, potentially limiting its appeal in a market that increasingly values such features [13]. Group 4: Future Outlook - To regain market interest, DeepSeek needs to expedite the release of new models like V4 and R2, as well as enhance its tool capabilities to meet developer needs [12][13]. - The competitive landscape is shifting rapidly, and without significant updates or innovations, DeepSeek risks losing further ground to its rivals [12][14]. - The article suggests that maintaining developer engagement and user interest is crucial for DeepSeek's long-term success in the evolving AI market [11].